Driven by the nostalgia of the early 2000s, I have curated a list of the 12 best Y2K clothing brands that defined an era.
From the iconic velour tracksuits of Juicy Couture to the tattoo aesthetic designs of Ed Hardy, these labels were the cornerstone of Y2K fashion.
You’ll discover fashion brands like Baby Phat and Tommy Hilfiger and their millennial outfits influencing generation after generation seeking to explore Y2K style.
Whether you’re looking to channel your inner 2000s fashionista or discover what made these clothing brands timeless Y2K classics, it is time to revisit the loud logos and the silhouettes that epitomized Y2K fashion style.
1. BABY PHAT
Baby Phat is an American clothing brand established in 1999 by Kimora Lee Simmons and relaunched in 2019 when it revived one of the most favorite garments of the Y2K times, the bucket hat.
I still remember Alicia Keys out and about in New York City in 2003, repping a Baby Phat tracksuit with Nike Cortez sneakers and signature “A” gold hoops.
Celebrities such as Aaliyah and Jill Hennessy also rocked the brand in early 2000.
2. JUICY COUTURE
Best known for high-end tracksuits, Juicy Couture was founded by Pamela Skaist-Levy and Gela Nash-Taylor in 1997 and purchased in 2003 by the Liz Claiborne fashion company.
As a name that defined the fashion style of 2000, Juicy Couture is behind some of the most iconic Y2K clothes ever, such as the Velour tracksuit and the shoulder bag with charms.
In the post-millennium era, Juicy Couture’s tracksuits were sported by Paris Hilton, Britney Spears, Jennifer Lopez, Beyonce, Kelly Rowland, Mariah Carey, and Halle Berry, turning the brand into a symbol of celebrity status.
3. TRUE RELIGION
Sporting a stitched horseshoe as a logo, True Religion is an American clothing company established in April 2002 by Jeff Lubell and Kym Gold and based in Vernon, California.
TR was Jessica Alba and Jessica Simpson’s favorite clothing brand in the 2000s, showcased even at the Young Hot Hollywood Style Award in 2005.
With the comeback of the Y2K fashion style, the brand released a collaboration with the streetwear label Supreme and rappers 2 Chainz and Chief Keef.
4. ED HARDY
Ed Hardy was created by Don Ed Hardy, an American tattoo artist from Newport Beach, California.
Ed’s influence on modern tattoo styles was reflected by his eponymous apparel and accessories brand.
Ed Hardy’s tattoo-style graphic tees and bedazzled trucker hats were the teen’s favorites during the mid-2000s.
The label’s 2000s celebrity moments were Fergie’s skull print tee at Black Eyed Peas Press Conference in 2005, Miley Cyrus’s graphic t-shirt in 2006 at American Music Awards, and Ashley Tisdale’s graphic trucker hat in 2006.
5. KANGOL
Founded in 1930, Kangol is an English clothing company famous for its hand-knitted Angora wool headwear.
Kangol originates from ‘K’ for knitting, ‘ANG’ for angora, and ‘OL’ for wool.
Although no Kangol hat has ever been manufactured in Australia, the Kangaroo logo was adopted by Kangol when customers asked where they could “get that Kangaroo hat.”
Popular in the hip-hop subculture during the late 80s and early 90s, Missy Elliott brought Kangol hats to the Y2K style, wearing a pink fuzzy bucket hat during the Fall 2005 Baby Phat runway show in New York City.
B.T.S., the K-pop boy band, brought back the popular Kangol hats in 2020 in their record-breaking music clip ‘Dynamite.’
6. Miss Sixty
Launched in 1991, Miss Sixty is an Italian brand famous during the Y2K era thanks to its denim couture and low-rise jeans.
In 1999, Miss Sixty opened its first store in London.
In the early 2000s, Miss Sixty expanded its offering, launching a footwear line in 2000, eyewear in 2002, and kidswear in 2004.
In a comeback in 2022, Miss Sixty launched a 2000s-inspired butterfly waistline faded denim and low-rise flared jeans collection endorsed by the supermodel Bella Hadid.
7. MISS ME
Who wouldn’t recognize the little red tab on the side pocket of classic Miss Me jeans?
Completed with contrast stitching, embroidery, and a distressed wash, this boho-style denim was the staple of Y2K celebrities like Queen B.
‘Miss Me’ launched its first collection in the Spring of 2001 – with the single purpose of dressing the modern girl who was multi-dimensional in character and style.
8. FUBU
FUBU is an American hip-hop apparel company, and the label’s name stands for “For Us, By Us.” FUBU is all about urban culture in the 2000s.
In 2001, FUBU Founder and Executive Producer of FUBU Entertainment, Carl Brown, scored the highest-selling compilation album in Urban Music history, “The Good Life.”
That’s when “For Us, By Us” became the mantra of the Y2K moment.
9. LE TIGRE
Le Tigre is an American apparel brand designed to rival Lacoste in styling.
Launched in 1977, Le Tigre’s polos sported a leaping tiger instead of Lacoste’s signature crocodile and Retro Fox’s fox.
Le Tigre became popular in the 80s, with celebrities like Wilt Chamberlain, LL Cool J, and even President Ronald Reagan wearing the brand.
The American brand became popular again in 2005, endorsed by celebrities like Anne Hathaway and Fergie.
10. VON DUTCH
Von Dutch is an American global apparel brand named after Kenny Howard, a.k.a. “Von Dutch,” an American artist and pinstriper of the Kustom Kulture movement.
After Howard died in 1992, his daughters sold the Von Dutch name to Michael Cassel and Robert Vaughn.
Von Dutch streetwear-style trucker hats were all the rage in the 90s – 00s, represented even on the red carpet by Halle Berry in 2005.
The brand is still operating today and has become one of the most popular underground streetwear brands in 2023.
11. ROCAWEAR
Rocawear is an American clothing retailer based in New York, created in 1999 by Roc-A-Fella Records co-founders Damon Dash and Shawn Carter, also known as JAY-Z.
JAY-Z later sold the company to Iconix Brand Group. Rocawear delivered logo-packed Y2K style outerwear, repped on the Victoria’s Secret Fashion Show red carpet by JAY-Z himself in 2001.
12. TOMMY HILFIGER
Tommy Hilfiger’s career in fashion began in 1968 when he co-founded a clothing and record store named ‘People’s Place’ in upstate New York.
Hilfiger reached popularity with the American “preppy” scene when Snoop Dogg wore a Hilfiger sweatshirt during Saturday Night Live in the 1990s.
The brand was sported in 2000 by Sheryl Crow, Britney Spears, Destiny’s Child, Lenny Kravitz, Paris Hilton, and Christina Aguilera, to name a few Y2K celebs.
Tommy Hilfiger’s y2k collections impress with a modernized approach to button-down shirts, chinos, denim jackets, and other classic American styles of the year 2000.
The Verdict
In a whirlwind of memories and modern reinterpretation, the Y2K style and its unique aesthetic remain as impactful today as it was in the early 2000s.
Moreover, clothing brands like Juicy Couture, Ed Hardy, and Baby Phat are not just relics of the past but active participants in today’s fashion trends.
Whether you’re a fashion-forward millennial or a Gen Z eager to dip your toes into the iconic styles of the era, these 12 Y2K clothing brands will undoubtedly satisfy your needs.
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Katherine Saxon
A University of Oxford graduate in Design History, Katherine Saxon is researching arising TikTok cultures from a consumer psychology perspective while covering emerging aesthetics in fashion and beauty for TheVOU, Forbes, Business Insider, and more.
