The ’90s are back! If you need proof, just go on Instagram or TikTok, where you’ll find all of your favourite Gen-Z popstars, like Addison Rae and Ice Spice, with a sparkly gemstone on their navel. Rae gave her fans a small glimpse of her new blingon an Instagram carousel from the Charli XCX Boiler Room set – paired with her vintage bralette – for a look that was absolutely “2 Die 4”.
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During the late ’90s and early ’00s, navel jewellery was a popular trend among celebrities like Britney Spears and Beyoncé. However, the fad slowly faded away into the ’10s, with more and more young performers coming out of the Disney Channel and Nickelodeon networks. But the piercing has slowly been making a comeback in recent years. Billie Eilish was spotted with some belly bling on her social media, and the accessory got the fashion stamp of approval when Daniel Roseberry made a custom Schiaparelli look for Margot Robbie that featured a fitted corset gown with a navel ring on the bodice that gave the illusion of a piercing.