Skechers USA Inc Peers & Key Competitors (2024)

FAQs

Who are Skechers USA competitors? ›

Skechers maintains a diverse brand lineup, spanning fashion, athletic, non-athletic and work footwear, all at attractive prices. This strategy facilitates product innovation, without diluting existing brands, and broadens the customer base.

The Skechers shoes collection online includes – BOBS, Cali, D'Lites, Foamies, Go Golf, Go Run, Go Walk, Goldcrown, Mark Nason and Our Planet Matters.

Skechers' unique selling proposition lies in its dedication to product innovation, emphasizing design, comfort technology, and performance.

Sports apparel giant Nike is suing two of its competitors, arguing that New Balance and Skechers are wrongfully using technology that Nike developed for making shoes light-weight and strong.

It designs, develops, and markets a wide range of footwear products for men, women, and children. The company markets and sells its products through department and specialty stores, company-owned retail stores, athletic and independent retailers, e-commerce retailers and directly to consumers through retail stores.

In this way, they have managed to stand out more in comfort than in style. The target audience is made up of men, women, and children. However, it is women who most purchase the products of this brand. And about age, it ranges between 20 and 60 year-old people who like the gym and follow trends.

Skechers' success stems from its employees, high-quality, varied product offering, diversified domestic and international distribution channels, and targeted multi-channel marketing. The Company offers two distinct footwear categories: a lifestyle division and performance footwear.

Skechers designs, develops and markets a range of lifestyle and performance footwear, apparel and accessories for adults and children. Its brands include Skechers Sport, Slip-ins, D'Lites, the charity line Bobs, Mark Nason, Skechers Work, Go Walk, Go Run, and Go Golf.

However, in 1992, a few missteps saw LA Gear tumble to the ground, with Robert Greenberg and his son Michael being left jobless after being kicked out of the company they created. That's when Skechers was founded. Skechers was originally intended to be a distributor of Dr. Martens shoes made by R.

Why did Skechers change their name? ›

“While we're not going to change the spelling of our name, there is something that we can do for fans of the brand just in time for the Big Game: we're not putting any old 't' in Skechers…we're putting THE 'T'… Mr. T!

Vessi shoes make perfect alternatives to Sketchers Go Walk. This is because of their special knit made with tiny nanoholes in the membrane layer which allows heat and sweat to pass through while preventing large molecules (like water) from entering your Vessis.

Competitive Landscape

Skechers operates in a highly competitive industry, facing off against giants like Nike, Adidas, and Under Armour. However, Skechers has carved out a niche for itself by focusing on comfortable, affordable footwear with a broad appeal.

As a family-focused brand, Skechers was founded on the philosophy of putting people first – offering comfort and care to its employees and customers, and supporting both with dignity and respect.

Skechers' Weaknesses

High dependency on the footwear segment, limited category diversification. Reliance on fashion trends and consumer preferences. Low brand awareness in some international markets with expansion opportunity. Product safety issues and recalls in the past.

Skechers's competitors and similar companies include Reebok, adidas, Nike and Cole Haan. Skechers USA is a company that designs, develops, and markets a diverse range of footwear, apparel, and accessories. Reebok is an athletic footwear and apparel company.

Nike is the most popular sneaker brand in the United States, followed by Adidas and New Balance. To no one's surprise Nike is the leading sneaker brand in all our measured brand KPIs. It is rivaled only by Adidas in brand awareness, while New Balance and Skechers jointly rank third in brand ownership share.

Shoe sizes in Skechers vs.

Because of that, Skechers is consistent with the other brands that follow the same principle. That includes New Balance, Saucony, ASICS, Brooks, etc. However, there can be 0.5 to 1 US size discrepancies with Nike and Adidas, as their sizing schemes differ.