Why this designer tote is the only bag fashion editors travel with (2024)

The phrase ‘modern icon’ gets thrown around a lot, but theDior Book Toteis the real deal. First imagined by Marc Bohan in the 1960s, it was part of the late creative director’s mid-century defining aesthetic that also saw the creation of the now synonymous Oblique monogram. His tenure launched a range of canvas accessories, synonymous with Paris’s wave of literary-minded, cafe-gravitating post-grads of the 1970s (hence the ‘book bag’ moniker).

In 2018, current creative director Maria Grazia Chuiri paid homage to Bohan’s creation within her feminist academic-inspired collection – the same line which launched the Chimamanda Ngozi Adichie-collaborated ‘We Should All Be Feminists’ t-shirt – recreating the refreshingly unfussy bag shape. So, the modern Book Tote was born. Since then, it has been updated each season in ever more fantastical and world-spanning designs, from colourful Mexican heritage fabrics and Indian embroidery to plastic-effect leather and maps ofParis.

So what makes this the ideal holiday bag?

It’s surprisingly versatile

I took the latest version –this pink botanical design– on holiday, and it stayed with me from the airport to thebeach club. It’s practical yet beautiful, capacious without being cumbersome, and looks great whatever the setting. For the airport, it sits neatly atop asuitcase, its handles perfect for being looped around acarry-onhandgrip, and it can be neatly packed with all your airport essentials. It was also really handy fortravelling with a child. All those extra bits and pieces (bottles, snacks, toys, books, etc) can be thrown in before boarding without repacking nappy bags or ensuring you have everything ready for take off. There’s just one central compartment, so you can instantly see (and find) everything. It fits seamlessly underneath a seat – everything you need in flight is right there at the reach of a baby-laden arm.

Then, upon arriving at your hotel, it miraculously turns into the ideal beach bag, ready to be stuffed withsunscreen, magazines, flip-flops, and beachwear. But the real triumph is that it also works for smarter beach clubs. Emblazoned with ‘Christian Dior’ on one side, it’s a statement luxury item with instant recognition, and servers often fetch a little stool lest it be placed on the floor.

It has a sturdy shape

It might seem like a simple design, but the shape is a real feat of engineering. It retains its sturdy box shape and has a narrow top opening. Although it’s wide enough to fit a laptop, books, passports, or even a pair ofshoes, it’s very narrow, so it never feels bulky or burdensome. Unlike a bucket bag, similarly valuable for its ‘everything but the kitchen sink’ mindset, the slim design keeps everything ordered and in line, like a Filofax. I kept my beach read to one side, with our passports next to it, and they didn’t move around. Likewise, on the beach, I used a magazine as a divider and kept all of my baby’s bits and pieces to one side, meaning everything was on display and instantly grabable.

Its size is ideal for travel

Why this designer tote is the only bag fashion editors travel with (2024)

FAQs

Why is the tote bag so popular? ›

The trend towards sustainability in fashion has bolstered the popularity of tote bags, making them a staple for those looking to make environmentally responsible choices. They are not just a practical choice but a statement of personal values and commitment to a better planet.

What makes a tote bag unique? ›

Tote bags are usually unfastened at the top and are bigger than most other handbags. Tote bags can be made from a range of different fabrics and come in multiple colours and patterns. They are often made from lightweight materials such as canvas and cotton or from woven fabrics like jute.

Why is a tote bag important? ›

They can last for years, making them a great investment. In conclusion, tote bags are an excellent fashion accessory that offers both style and function. They are practical, versatile, sustainable, and stylish. They are also large enough to carry all your necessary items, making them perfect for everyday use.

Why is the Dior tote bag so popular? ›

The book bag is a classic accessory, on par with the Daunt Bookbag or any satchel-style handbag. Yet, Dior has elevated it to a cult status with its Italian-made embroidered canvas and fashion-forward prints and patterns.

Are tote bags good for travel? ›

Above all else, a trusted tote bag is a travel investment you'll buy once and will keep you organized for years to come.

Is tote bag still trending? ›

The fashion runways have also decreed the trends for next spring-summer 2024 when it comes to handbags, and Tote Bags are reconfirmed in this new year as well.

What is a tote bag a trend? ›

Tote bags are usually considered very exclusive and trend-setting accessories whatever the season. These have been so successful that very striking designs are currently created and are usually one of the favorite accessories of celebrities.

What is the Dior tote bag made of? ›

From the iconic oblique canvas to calfskin, there are over 20 materials and colors to choose from when deciding on your very own Dior Book Tote.

Why is the Dior bag so expensive? ›

The Material Quality and Durability

The enduring allure of the Dior Bag is underpinned by its material quality and durability. Dior's rigorous selection process ensures that only the finest leathers are chosen, such as lambskin and calfskin, which not only exude luxury but also offer resilience against the elements.

What is Dior famous for? ›

Christian Dior (born January 21, 1905, Granville, France—died October 24, 1957, Montecatini, Italy) was a French fashion designer whose New Look style—characterized by ultrafeminine and highly sculptured clothing—dominated fashion in the decade following World War II.

When did tote bags become a trend? ›

The bag grew in popularity during the 1980s, as did its applications. Businesses began using tote bags as promotional merchandise (they were cheap and easy to manufacture). They printed company logos on tote bags and sold them as marketable goods. IKEA's iconic Frakta (for a dollar) took over the 90s streets.

Who started the tote bag trend? ›

L.L.Bean is often credited with creating the first tote in Maine in 1944 when they launched an ice bag - a sturdy, durable, water-resistant canvas bag. The brand introduced it as Bean's Ice Carrier, to “carry ice from car to ice chest”.

When did the tote bag trend start? ›

The breakthrough into the world of fashion came in the sixties when American designer, Bonnie Cashin, created a leather tote bag in a range of colours. From that point onward tote designs proliferated.

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