More hotel guests than ever are choosing to stay on Remembrance Day on Monday nights
A record Memorial Day holiday weekend for U.S. hotel room demand extended into Monday night as more guests than ever chose to leave on Tuesday to begin their journey home. .
This Memorial Day Monday beat 2021 as the best on record for hotel room demand — the number of hotel nights sold — as well as setting records for average daily rate and revenue per available room. , even after adjusting for inflation, according to the latest weekly data from hotel analytics firm CoStar STR.
Hotel demand is relatively low for Monday holidays, as most travelers typically start the long weekend on Friday and return home on Monday.
Compared to the previous Monday, hotel occupancy fell significantly on Memorial Day, accounting for the largest share of a 3.3 percentage point drop in weekly occupancy to 63.2%, the lowest level of the past eight weeks.
The performance of US hotels also fell in the week following the Memorial Day holiday.
Overall demand for rooms fell on five of the seven days, with an increase in demand only reported on Sunday and Thursday. ADR for the week ending June 4 was down 3% from the prior week at $147. With lower occupancy and ADR, revenue per available room fell 7.8% week over week, the third largest weekly drop of the year, to $93. All three metrics – occupancy, ADR and RevPAR – were up year-over-year, although the gains were the smallest in 2022 so far.
Gains in three-day weekend and Memorial Day room demand were driven by upscale and upscale hotels, which both set room demand records. Luxury and upscale hospitality lagged 2019’s record performance on both weekends and Mondays. However, for midrange and budget hotels, the record for three-day weekend room demand was set in 2000, but for Memorial Day, the record was set last year. ADR and RevPAR for the three-day weekend and Memorial Day were the highest on record on a nominal and inflation-adjusted basis.
Hawaii/Kauai hotel market leads the US with 77.4% occupancy for the week, only 16 of 166 markets defined by STR reported weekly occupancy above 70% . Additionally, more than 80% of markets reported lower occupancy rates week-over-week. Occupancy in Phoenix, Boston and the Florida Keys fell by 10 percentage points or more. Oklahoma City led the nation in week-over-week occupancy growth — up 7.7 percentage points — followed by Wisconsin South and Gatlinburg/Pigeon Forge. No market set a pandemic-era occupancy record this week.
Weekend occupancy fell 3.2 percentage points to 74.8%. The highest weekend occupancy was reported in Oklahoma City at 89.6%, due to one of two Pride events scheduled for June. The Chicago hotel market had the second highest weekend occupancy at 89.2%. A total of 34 markets achieved occupancy rates of 80% or more over the weekend. While no market set a pandemic-era occupancy record for the week, four did over the weekend, including Chicago, Oklahoma City, Columbus and Seattle.
The weekday occupancy rate fell significantly after the bank holiday weekend with Tuesday and Wednesday at 58.9%, the lowest level since mid-February. Occupancy on Tuesday and Wednesday was a bit better in the top 25 markets at 60.4%, but lower in the central business districts at 56.7%. However, hotels in four central business districts — Denver, Los Angeles, Portland and San Diego — reported a weekly increase in occupancy, led by Denver at 82.5% for the week.
New York City’s occupancy rate also fell with a weekly occupancy rate of 75% after hitting 82.8% the previous week. The level was still high compared to several months ago. Nine of the city’s 10 highest pandemic-era occupancy levels have occurred in the past nine weeks. Weekend hotel occupancy in the market has rebounded to 82.3% and has exceeded 80% in 10 of the past 12 weeks. In 2021, weekend occupancy only reached this level seven times.
Although down, the weekly ADR retained some of its strength with a level that was the 11th highest in the pandemic era. The largest week-over-week gains were in Oklahoma City (+14.3%), followed by Wisconsin South (+12%) and Columbus (+10.9%). A total of 20 markets posted weekly ADR growth above 5%. Compared to last year, the weekly ADR increased by 18.5% nationally. Part of the ADR’s strength comes from Sunday’s growth over the bank holiday weekend. Excluding that day, ADR was down 5% week-on-week. The ADR fell every day from week to week except Sunday (+10%) and Thursday (+2.6%). The largest daily declines in ADR were reported on Monday (-9.6%), Tuesday (-8.5%) and Saturday (-9.2%).
Total weekly ADR decreased in the top 25 markets (-4.3%) and central business districts (-3.4%). However, the Central Business District’s weekend ADR ($257) was the second highest in the pandemic era, rising 4.1% from the previous week, led by strong gains at Chicago (+45.6%), Seattle (+19.9%), Minneapolis (+16%) and eight other central business districts.
Like ADR, RevPAR decreased every day after the holidays, except for Thursday, when it increased by 7.7%. RevPAR for the week was down 10.9% in the top 25 markets and 13.5% in the central business districts, with Tuesday and Wednesday accounting for the largest percentage of the decline.
Weekend RevPAR was down 10.7% nationally, but down just 8.1% in the top 25 markets and just 1% in the central business districts. Collectively, the Top 25 and Central Business District numbers were boosted by strong growth in Chicago, Minneapolis, Seattle and others. Chicago’s weekend ADR reached $211, the seventh highest in the country. Maui led the nation with a weekend RevPAR of $409. The market also had the highest weekly RevPAR in the country at $391. Weekly RevPAR is up 21.5% compared to the same week a year ago.
Over the past 28 days, 83% of US markets recorded nominal RevPARs at “peak” levels, above 2019, and almost all other markets were in “recovery”, with RevPARs between 80% and 100% of 2019. On a basic inflation-adjusted basis, 43% of the markets reached a “peak” RevPAR with 49% in “recovery”.
Isaac Collazo is vice president of analytics at STR.
This article represents an interpretation of data collected by CoStar’s hotel analytics company, STR. Feel free to contact an editor with any questions or concerns. For more analysis of STR data, visit the data analysis blog at STR.com.
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