The $88.1 billion denim jeans market is expected to grow at a CAGR of 4.2% during the period 2021-2030

The most recognizable fabric in the world is undoubtedly denim. No other type of fabric has garnered so much praise in the world. Nowadays, this resistant material has become such an aesthetic material that one can even obtain interior decoration articles based on denim. Consequently, the denim industry was seen as a lucrative alternative in the mass market.

According to a new report published by Allied Market Research, titled “denim jeans market“Denim Jeans Market was valued at USD 56.2 Billion in 2020 and is projected to reach USD 88.1 Billion by 2030, growing at a CAGR of 4.2% from 2021 to 2030

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Moreover, the Asia-Pacific region offers lucrative opportunities for market growth. This is due to the increase in disposable income in emerging economies such as China and India, which has significantly increased people’s ability to purchase personal grooming wear, thereby driving the growth of the global jeans market. in denim. Factors such as increase in living standards, introduction of denim jeans with antimicrobial properties, launch of eco-friendly denim jeans, increase in tendency to wear denim jeans in the post work, offices and special occasions, and the per capita consumption of denim jeans, at the same time, are contributing to the growth of the market in more ways than one.

However, the outbreak of the COVID-19 pandemic has had a negative impact on the growth of the global denim jeans market. This is attributed to the implementation of the global lockdown, which has seen denim production centers around the world temporarily shut down. Due to strict regulations and prohibition of import and export activities, severe disruption has been caused in the global supply chain. This in turn created several difficulties in the supply of raw materials. Shortage of skilled labor, temporary closure of retail stores and shopping malls, dynamic changes in spending patterns and declining sales of denim jeans are some other factors that have been restraining the growth of the market , especially during the initial period. Nevertheless, the market has already started to recover and should get back on track soon.

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Furthermore, the rise in fashion sense among the global population is prompting major market players to focus on product innovations with different designs, patterns, colors, and fits. In addition to this, several fashion influencers on social media and e-commerce platform are helping the fashion industry grow with a wide range of types of denim jeans such as skinny, tapered, athletic and regular fit, which sequentially increases the demand for jeans.

Additionally, advances in technology have allowed Levi Strauss to design new jeans that are compatible with the iPod music player. Also, this company has come up with a bulletproof denim jacket that looks like a perfect casual outfit. Here, it is worth mentioning that the global denim jeans market has huge scope to accumulate immense growth in the coming years.

Take away key

  • The Slim Fit segment held the major share at 42.4% in 2020.
  • The mass segment held the major share of 64.9% in 2020
  • The men’s segment held the major share of 46.0% in 2020
  • The hypermarkets and supermarkets segment held the bulk of 31.9% in 2020.
  • The North America region held the major share of 37.2% in 2020.

Main market players

  • Canatiba denim industry
  • Diesel SpA
  • H&M Hennes & Mauritz AB
  • jack jones
  • Brands Kontoor, Inc.
  • Lee Cooper
  • levi strauss & co.
  • Monte Carlo Fashions Ltd.
  • PVH Corp.
  • Under Armour, Inc.

About Us:

Allied Market Research (AMR) is a full-service market research and business consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global corporations as well as small and medium enterprises with unparalleled quality of “Market Research Reports” and “Business Intelligence Solutions”. AMR has a focused vision to provide business insights and advice to help its clients make strategic business decisions and achieve sustainable growth in their respective market areas. AMR offers its services in 11 industry sectors, including Life Sciences, Consumer Goods, Materials & Chemicals, Construction & Manufacturing, Food & Beverage, Energy & Power, semiconductors and electronics, automotive and transport, ICT and media, aerospace and defense and BFSI.

We maintain professional relationships with various companies which helps us to extract market data which helps us to generate accurate research data tables and confirm the utmost accuracy of our market predictions. All data presented in the reports we publish are drawn from primary interviews with senior managers of large companies in the relevant field. Our secondary data sourcing methodology includes extensive online and offline research and discussions with knowledgeable industry professionals and analysts.

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Sandy A. Greer