The US infant formula market size is expected to reach $6.78 billion by 2030 at a CAGR of 8.8%

According to a new report published by Allied Market Research, titled “US infant formula market By Product Type, Ingredients, Source and Distribution Channel: Opportunity Analysis and Industry Forecast, 2021-2030,

The US infant formula market size was valued at USD 3.88 Billion in 2020 and is projected to reach USD 6.78 Billion by 2030, registering a CAGR of 8.6% from 2021 to 2030. In 2020, the carbohydrate segment accounted for 56.4% of the market share. The early years of an infant are crucial as the infant is in its growth phase, requiring proper nutrition. Carbohydrates are the primary fuel source for infants and are essential for proper growth and development. Providing healthy, nutrient-dense carbohydrates to infants should optimize growth and maintain a healthy body weight.

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Main results of the study

  • In 2020, infant milk is the largest contributing segment to the US infant formula market, in terms of value, and is expected to grow at a CAGR of 8.0% from 2021 to 2030.
  • The carbohydrate segment generates the highest revenue in 2020 and is expected to grow at a CAGR of 8.4% during the forecast period.
  • The vitamins segment is expected to show the highest CAGR of 14.2% from 2021 to 2030.
  • The hypermarket segment generated the highest revenue in 2020 and is expected to grow at a CAGR of 7.9% during the forecast period.
  • The pharmacy/medical store distribution channel acquired a major share of the infant formula market in the United States in 2020 and is expected to grow at the highest CAGR of 9.6%.

The doctor recommends infant formula as an alternative to breast milk. As many working mothers return to work shortly after giving birth, infant formula is a healthy and nutritious alternative that can be given ad libitum. Thus, the increase in women’s participation in the labor force has led to an increase in the preference for infant formula for their babies. This acts as a key driver of the infant formula market in the United States. Additionally, high nutritional content of infant formula, change in lifestyle, increase in middle class population, and increase in disposable income are expected to propel the market growth during the forecast period of the US market infant formulas.

In 2020, infant milk segment garnered the largest share and is expected to maintain this trend during the forecast period. This is attributed to the fact that infant formula contains vitamins and nutrients, such as iron, which can help prevent anemia. Some types of infant formula are supplemented with a probiotic bacteria called Bifidobacterium lactis, which helps prevent diarrhea, relieve colic and reduce the risk of food allergies.

In addition, infant milk contains nutrients, minerals and vitamins necessary for the development and growth of the baby. In addition, the launch activities and promotion of infant formula in the United States have led to high penetration of infant formula.

Additionally, growing consumer awareness of the health benefits associated with organic infant formula has led to an increase in preference for organic baby drinks. Thus, infant formula free from ingredients such as added sugar, sodium, and preservatives is expected to gain traction in the United States, thereby contributing to the growth of the market. However, concerns related to food safety and declining birth rate are hampering the growth of the US infant formula market.

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The major players studied in the report are Abbott Laboratories, Arla Foods Amba, Aussie Bubs, Bobbie, Campbell Soups Company, Dana Dairy Group Ltd, Danone Sa, D-Signstore, Else Nutrition Holdings Inc, Hipp Gmbh & Co. Vertrieb Kg, Holle Baby Food Ag, Kabrita Usa, Nature’s One, Llc, Nestlé SA, Reckitt Benckiser Group Plc and The Hain Celestial Group, Inc.

About Allied Market Research

Allied Market Research (AMR) is a full-service market research and business consulting division of Allied Analytics LLP, based in Portland, Oregon. AMR provides global enterprises as well as medium and small businesses with unparalleled quality of “Market Research Reports” and “Business Intelligence Solutions”. AMR has a focused vision to provide business insights and advice to help its clients make strategic business decisions and achieve sustainable growth in their respective market area. AMR introduces its subscription-based premium online library Avenue, designed specifically to provide a unique and cost-effective solution for businesses, investors and universities

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