The History of Nutella® | Nutella® (2024)

FAQs

Who invented Nutella and why? ›

After World War II, cocoa was extremely scarce. Ferrero, originally from Piedmont in Italy, turned this tricky problem into a smart solution, creating a sweet paste made from hazelnuts, sugar and just a little of the rare cocoa. The ancestor of Nutella^® was born.

In 1961, Ferrero's son, Michele, once again adjusted the recipe, adding palm oil and scaling it up for mass production. The new spread was rebranded as Nutella, and went on to become a common breakfast and snack item throughout Europe, touching down first in Asia and then the United States in the early 1980s.

Nutella is sometimes called an “austerity recipe”, as at the time, in the 1950's, the Second World War and rationing had left chocolate in short supply in Italy. Adding hazelnuts, which were cheaper and more readily available than cocoa, made the spread much more affordable.

The Ferrero Group is now one of the world's largest sweet-packaged food companies with over 35 much-loved brands, such as Kinder^®, Nutella^®, Ferrero Rocher^® and Tic Tac^®, sold in more than 170 countries.

The class action lawsuit was filed by two San Diego mothers. They claimed Nutella deceived customers into thinking the product was healthy. They cited Nutella's website and commercials as examples of the company's false advertising. The ads depict a mother giving her children toast and fruit covered in Nutella.

While Nutella might win in terms of sweetness and indulgence, peanut butter is the clear winner from a nutritional standpoint. It's not just a healthier choice; it's a versatile food that supports a healthy lifestyle.

The 'Giandujot' paste was transformed into a creamy new product that was easier to spread. It was known as SuperCrema. The recipe was improved, leading to the creation of the first-ever jar of hazelnut and cocoa cream. Nutella^® was officially born.

Originally sold as a solid block, Ferrero started to sell a creamy version in 1951 as Supercrema gianduja. In 1963, Ferrero's son Michele Ferrero revamped Supercrema gianduja with the intention of marketing it throughout Europe. Its composition was modified, and it was renamed "Nutella".

The only glaring differences lie with the suggested portion size—15 grams in Europe and 37 grams in the U.S.—and a couple distinct details listed on the European Nutella labels. European Nutella specifies percentages of each that 13 percent of the finished product is hazelnut, and 7.4 percent of the recipe is cocoa.

Limited Competition: Nutella has few direct competitors that match its specific taste, texture, and brand image. This lack of competition allows the brand to set its prices without significant downward pressure.

What does Nutella stand for? ›

Ever wonder where the word Nutella originates from? The word Nutella came about from the merging of the English word 'nut' from the typically Italian ingredient hazelnut in the gianduja, with the Italian positive-sounding and Latin suffix for sweet 'ella'.

Most kids (and adults) love Nutella, and for good reason: chocolate and hazelnut is an amazing flavor combination. But there's another reason why Nutella tastes so good and is so popular: it's full of added sugar.

The ancestor of Nutella^® was born. The Giandujot, named after a local carnival character, was a paste shaped into a loaf that could be sliced and spread on bread. The 'Giandujot' paste was transformed into a creamy new product that was easier to spread named SuperCrema.

The French eat a LOT of Nutella

While most of the world loves Nutella, France is particularly keen on it. The country reportedly eats a quarter of all the pots that are produced. That's about 75,000 tonnes of Nutella eaten in France each year.

One of the big reasons that why Italian's love Nutella is the ease of eating it – no matter where you are in Italy you will be able to find it in every cafe & shop! Italian's start their morning a little different to how Americans start their morning.

Nutella tastes sweet because it contains a large amount of sugar. A serving of Nutella contains more sugar than an equally-sized serving of chocolate cake frosting. Excess sugar can be very harmful. It has been linked to obesity, diabetes, heart disease, liver disease, and cognitive decline.

Swedish Nutella is the most chocolately. and people who prefer a less sweet, and more nutty spread will tend to like German and Swiss Nutella the best, (although the German Nutella ranked better than the Swiss one). Belgian Nutella: of course, it's still Nutella, but it's the least favorite out of all 5 types tested.

Ferrero produces several lines of confectionery goods under various brand names, as well as the chocolate-hazelnut spread Nutella (since 1964). Ferrero uses one-quarter of the world's annual hazelnut supply.

After doing some research, according to multiple resources, the letter N is black because the name 'Nutella' was originally used by another brand. So they simply changed the colour of the letter to ensure there wasn't a trademark issue.

And there are a lot of them: though Nutella's homebase is the Ferraro factory in Northern Italy, ingredients are sourced from such disparate countries as Turkey, Brazil, Malaysia, France and Nigeria, and factories in Russia, North America, South America and European countries outside of Italy manufacture Nutella, too.

Was Nutella invented during WWII? ›

WORLD War II and Napoleon are partly responsible for Britain's love of Nutella, and there's a fascinating story behind the spread's creation. It turns out hazelnuts weren't added to chocolate spread because it tastes delicious, even though it does, but out of necessity during wartime rationing.

Nutella Maker May Settle Deceptive Ad Lawsuit For $3 Million : The Salt It might be hard to imagine anyone believing that Nutella, the sweet chocolate-hazelnut spread is good for you. But the company's agreed to settle claims that its ads made it seem healthier than it is.

Apart from sugar and fat, Nutella is rich in chocolate. Chocolate contains addictive substances such as tryptophan and phenylethylamine. This causes feelings of excitement and attraction. American blogger Sara Rosso established World Nutella day on 5th February 2007.

Most kids (and adults) love Nutella, and for good reason: chocolate and hazelnut is an amazing flavor combination. But there's another reason why Nutella tastes so good and is so popular: it's full of added sugar.

Interesting facts about the Chocolate Spread:

A jar of Nutella is sold every 2.5 seconds in the world, which equates to 24 jars being bought every minute. The country that is the largest consumer of the spread is said to be France. Over 25% of the world's Nutella is consumed and produced in the country.