The colour that makes you more attractive (2024)

NZ Herald

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Science explains why one particular colour will make the opposite sex notice you more. Photo / 123rf

Scientists have revealed that wearing the colour red will make you more attractive to the opposite sex.

Studies reveal that red is the most attractive colour to both men and women but, curiously, the two genders are attracted to the same colour for different reasons.

Women are attracted to men wearing red because, according to one study, it sends signals of status and dominance.

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"We found that women view men in red as higher in status, more likely to make money and more likely to climb the social ladder," study co-author Professor Andrew Elliot said.

"And it's this high-status judgment that leads to the attraction."

Men, on the other hand, are attracted to women who wear red for more primal biological reasons, a separate study found.

"Our research demonstrates a parallel in the way that human and nonhuman male primates respond to red," the study's authors wrote.

"In doing so, our findings confirm what many women have long suspected and claimed – that men act like animals in the sexual realm.

"As much as men might like to think that they respond to women in a thoughtful, sophisticated manner, it appears that at least to some degree, their preferences and predilections are, in a word, primitive."

The two studies were published in the Journal of Personality and Social Psychology and the Journal of Experimental Psychology: General.

The colour that makes you more attractive (2024)

FAQs

What color makes you more attractive? ›

Sidhu and colleagues found that black and red clothing produced the highest ratings of body attractiveness and slimmer body size judgments. In contrast, grey and green clothes produced the lowest body attractiveness and highest body size assessments.

Which color attracts eyes? ›

In fact, it's yellow. It attracts the eye easily and is often associated with happiness, positivity, and optimism. For those reasons, yellow is often a popular choice for many brands wanting to convey a sense of joy and enthusiasm (hello, Ikea, and Mcdonald's).

What is the most seductive color? ›

However, the color that shows up most frequently on color word association tests as the sexiest shade is a vibrant Lipstick Red. It's a sexual signal that many animals and birds use to attract the opposite sex and, interestingly, humans do as well. They flush and blush, turning red with embarrassment or sexual energy.

What color do guys find most attractive? ›

The Best Colors to Attract Men
  • Pink.
  • Peach/Coral.
  • Red.
  • Blue.
  • Green.
  • Black.
  • Gold.
  • Silver.

What are the 3 most attractive colors? ›

In descending order (from most to least attractive), the colors were rated this way: Red, Black, Blue, Green, Yellow, and White. White was the least attractive.

What color do humans see best? ›

The color blue is at the bottom of the wavelength range, while red is at the top. Right in the middle is, you guessed it, green. The center of our visual range or visual spectrum is where our perception is best. So, green is the color we see the easiest.

What color makes people happy? ›

Happy colours are bright, warm colours like yellow, orange, pink and red. Pastel colours like peach, light pink or lilac can also have an uplifting effect on your mood. The brighter and lighter a colour, the more happy and optimistic it will make you feel.

Which colour is best for human eyes? ›

There are three types of cones, each of which is sensitive to a different range of light waves. We have more cones that are sensitive to red light than any other type, which means that our vision is best suited for warmer colours such as reds, yellows, and oranges.

What color turns a man on? ›

It's no secret that guys can be painfully oblivious when a girl is into them. And sometimes, we just wish we had a neon sign that spelled it out for us. Turns out, we might. New research out of the University of Rochester found that guys think a woman is more interested in sex when she's wearing red.

What is a girl's favourite color? ›

Research published shows that girls prefer reds more than boys do, while both boys and girls prefer blue over yellow. The research was carried out on young people aged 20 to 26. Children can take part in the same testing procedure.

What color do men love? ›

Universally, studies show that blue is both men and women's primary preferred color. One study dove into why blue is so popular and found that it's associated with clean water, clear skies, authority, truth and tranquility. Both men and women also like green and red as top favorite colors.

What makes a female attractive? ›

Men, for example, may prefer women with a big and beautiful smile, a wide waist-hip ratio, a unique dressing style, healthy-looking hair, a great sense of humor, the ability to maintain intelligent conversations, and appealing high-pitched voices.

What color catches the eye first? ›

In many cases, the human eye sees yellow and bright variations of green first. This is because these colors are in the middle of the color spectrum, which means that our eyes are very sensitive to these colors.

What color makes people want to buy? ›

Red is also commonly used to denote sales prices since it attracts people's notice to the lower prices. Because of all this, red is one of the most useful colors that make people buy.

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