Eleven Partners with Leading Hotel Brand to Drive Loyalty Acquisition Over Wi-Fi | New

With nearly 3 million new loyalty members in 6 months, the Wi-Fi loyalty onboarding solution exceeded all expectations, increasing enrollment by over 550%

PORTLAND, Oregon., June 28, 2022 /PRNewswire-PRWeb/ — Eleven Software Inc., the #1 cloud-based Wi-Fi management platform, announced that it has partnered with a leading hotel brand to increase loyalty sign-ups over Wi- Fi with Eleven’s smart onboarding flow.

The brand has a carefully orchestrated Wi-Fi experience built with ElevenOS; customers worldwide, regardless of service provider or underlying network equipment, enjoy a consistent and personalized Wi-Fi experience. With this established and reliable foundation in place, it was time to do more. Over a series of months, Eleven worked with the brand to create a new connectivity experience with a new goal: mass customer adoption of its loyalty program.

Eleven has created a smart loyalty onboarding flow that is integrated into the overall customer Wi-Fi experience. Unlike anything else on the market, ElevenOS has turned Wi-Fi into a gateway to brand loyalty. Despite the complexity behind the scenes, Eleven creates a smooth user experience, intelligently determining who is eligible.

The basic flow occurs after a guest initiates Wi-Fi authentication. In real-time, ElevenOS verifies guest loyalty status via two-way integration with the hotel’s CRM or loyalty system and, in depending on their status, directs them to a particular path. Loyal members have the option to connect for free or pay for more speed, while non-loyal members have the option of signing up in exchange for free Wi-Fi. Loyal members may also receive contextual offers, such as signing up for a brand’s credit card. Eleven’s smart software can tell whether they already have it or not, ensuring a great customer experience that adds real value.

Once the ideal workflow and solution was tested and proven, it was time to roll out. Setting up the ElevenOS cloud-based authentication platform was crucial for an effective deployment. With Eleven as a trusted partner, the brand was able to roll out the changes globally overnight to more than 5,500 properties, across multiple hardware platforms, service providers, and multiple languages.

The program exceeded all expectations and continues to perform well month over month. Actual results from December 2021 with 5,700 properties and ~60% occupancy include:

  • 2.8 million new loyalty members in the first 6 months
  • 14,800 average daily registrations
  • 25% conversion rate, which is a 568% increase over post-login signup
  • >$1.00 loyalty acquisition cost

The ElevenOS platform is a powerful tool to grow a brand’s loyalty program in a very profitable way. Eleven’s smart solution delivers value to both customers and brands.

Media Contact

Lisa HopkinsEleven Software, 1 5032224321, lhopkins@elevensoftware.com

SOURCE Eleven Software

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Sandy A. Greer