New Bedford Reggae on West Beach a Big Hit

Looking for a Sunday afternoon family event this summer? Discover Reggae on West Beach in the South End of New Bedford.

The activities began in 2017, and take place at the beach pavilion from 3 p.m. to 7 p.m. on the last Sundays of June, July and August.

Fitz Lamarre, one of the organizers of Reggae on West Beach joined town square sunday this week to discuss the origins of the event and what will happen on July 31 and August 28.

“Working with CEDC, our fiscal sponsor, and the City of New Bedford, it’s just a great organization. We work as a team to do a lot, together,” Lamarre said.

Chakira Gonsalves and Frank Barros Jr. also form the Reggae on West Beach team. Besides music provided by DJs from Providence and locally, Reggae on West Beach is also a pop-up market with table vendors selling their wares and food trucks. Lamarre said food vendors sold out at the June event.

Lamarre believes Reggae on West Beach, over its five-year history, has had a huge cultural impact on the community.

“Because it’s a family event and reggae music lends itself to being a more relaxed and laid back environment anyway, so I think people who wouldn’t have been exposed to that kind of music or the culture of it all with the food and the dancing, they come out and are very grateful,” he said.

DJ Sleepy and DJ Fresco will provide the music at the West Beach Pavilion on Sunday, July 31. Local talent DJ Bee Mags from WNB One Radio and Jahban will do the same on August 28.

If you attend either date, Lamarre asks that you bring non-perishable food items to stock the PACE Food Bank.

The competitive interview with Fitz Lamarre can be listened to here:

town square sunday is a weekly public affairs program heard every Sunday morning at 6am and 11am on 2:20pm and 99.5 FM.

The program shines a light on the individuals and organizations working to make the SouthCoast a better place to live.

If you would like your organization to be listed on town square sundayplease email the host at

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Sandy A. Greer